FORUM KOMUNIKASI published biannually by the Faculty of Communication and Media Studies (FCMS), Universiti Teknologi MARA, provides a forum for transdisciplinary and multidisciplinary approaches and research in the media and communication fields. It aims to provide diverse worldviews, perspectives and analyses in the field of media and communication as an intellectual inquiry.
The editorial board cordially invites you to contribute articles to this journal which concerned with the anthropological, cultural, economic, historical, philosophical, political, sociological and theological approaches in the study of communication, mass media institutions, mass media contents, media systems and criticisms of culture, society and new media technology as they relate to communication.
The manuscripts may be based on original research, fieldwork, analyses of existing literature, or on emergent issues pertaining to any area of communication and media studies. The journal will only consider manuscripts not previously published or currently under consideration by another journal. By submitting a manuscript, the authors agree that the copyright of the article is transferred to the publisher when it is accepted for publication in Forum Komunikasi.
Current Issue
Editor’s Memo
On behalf of the editorial team, I would like to extend our heartfelt thanks to each of you for the valuable submissions, insights, and dedication to the continued growth of the communication and media field. The articles not only enrich this publication but also advance the broader conversation around communication and media studies in profound and impactful ways.
The diversity of topics, perspectives, and methodologies presented in this issue is a testament to the vibrancy and dynamism of our academic community. Whether exploring emerging digital platforms, dissecting media representations, or analysing the intricacies of media and communication landscape, the articles contribute meaningfully to the evolving communication scholarship.
Communication research serves as a bridge between disciplines, cultures, and communities—offering insights that inform public policy, education, social justice, and innovation. Moreover, as media becomes increasingly participatory and ubiquitous, our roles as scholars become even more significant. We are not only observers but also active participants in shaping media literacy, promoting ethical communication practices, and empowering voices that might otherwise go unheard. Therefore, the articles presented in this issue play a vital role in promoting dialogue, fostering understanding, and encouraging critical thought in academic and public spheres alike.
Thank you once again for your commitment to excellence and for choosing to share your research with us. We are honoured to be a platform for your voices and are excited about the future of communication and media studies, fueled by your continued curiosity and rigour.
Warm regards,
Dr. Suffian Hadi Ayub
Editor-in-Chief Forum Komunikasi
COMMENT-REPLY CHARACTERISTICS OF A TIKTOK INFLUENCER AND FOLLOWERS EMOTIONAL CLOSENESS: EVIDENCE FROM A PILOT STUDY
Author : Zikri Fachrul Nurhadi*
Sani Rahman
Hamizah Sahharon
Rumman Sarayena
Abstract | Abstrak | Full Paper PDF
CONNECTING SCHOLARS: BRIDGING WORLDS OF COMMUNICATION AND MEDIA STUDIES
Author : Mohd Faisal Md Noor*
Suhaila Sharil
YM Dr. Raja Mayang Delima binti Mohd Beta
Purnomo M Antara
Ahmad Farouk Zulkifli
Rashidah Iberahim
Abstract | Abstrak | Full Paper PDF
F&B INFLUENCER MARKETING AND PURCHASERELATED RESPONSES AMONG ADULT GEN Z CONSUMERS IN THE KLANG VALLEY
Author : Sarah Low May Poh*
Ethan Yan Hou Yin
Hiew Sui Kee
Lee Yi Jing
Abstract | Abstrak | Full Paper PDF
THE EFFECTIVENESS OF TIKTOK LIVE MAKEUP TUTORIALS ON AUDIENCE ENGAGEMENT AND PURCHASING INTENTION AMONG MALAYSIANS
Author : Siti Sariah Norazan*
Abstract | Abstrak | Full Paper PDF
THE POTENTIAL OF VTUBER MEDIA IN EMPOWERING LOCAL LANGUAGES: A CASE STUDY OF HOLOLIVE INDONESIA
Author : Hadi Akbar Dahlan*
Abstract | Abstrak | Full Paper PDF
