This volume contains worthy notes for discussion in the field of communication, media and culture.  This year end issue of Forum Komunikasi contains selected four outstanding articles which shed light on various topics ranging from representation of land and the Malays in local movies, campus newspaper readerships and satisfaction, cosmetics advertising construction of beauty and smartphones usages in higher education.

The first paper delved into the core issues of land and the Malays as represented in selected films of renowned Malaysian movie director, Rahim Razali. The subject matter chosen by Siti Normala and fellow researchers intricate significantly with the unending battle in the Malay society since the colonial period in protecting rights, upholding supremacy and negotiating modernity. The findings reveal on Rahim’s strive and determination to uplift the ideas of the Malay struggles and interests.

The second article by Aini Maznina dan Saodah is a quantitative study on the mediating effect of reading on the relationships between awareness, perception and attitude towards satisfaction with the one and only campus newspaper of the International Islamic University Malaysia, IIUMToday. The interesting findings expose the moderate levels of awareness, perception, attitude, reading habit, and satisfaction of the readers with IIUMToday. The relationships among the variables concerned are significantly positive. In addition, reading habit partially mediates the relationship between the predictors and the criterion. This exploratory study would benefit the journalism fraternity in running campus newspaper efficiently.

The third paper by Mokhtar and Irfarina is a qualitative study on five skin whitening magazine advertisements and how it can perpetuate the women’s thoughts and behaviour towards attaining fair skin as the ultimate beauty standard. Several themes are identified by the researcher, focusing on images and words used to attract readers when disseminating information on the product. The conclusion of this study, revealing that advertisements in mass media do play a significant role in shaping the perception of ‘ideal’ beauty among women, particularly through symbolic association.

With regards to the final paper, Munawwarah and Ahlam aimed to situate the evolving communication technology in higher education sphere.  Their analysis on various key findings set a welcoming note for an era of mobile learning and flexible learning experience. Smartphones thus far have proven to support student learning in the classroom. Nevertheless, smartphones also enable the use of social media or social networks by university students. The proliferation of social media also provides a multiplatform for study and entertainment purposes. Interestingly, the writers also advise us on numerous impacts, both positive and negative specifically to the university students in the context of smartphones usage for learning.

We sincerely hope the papers in this issue of Forum Komunikasi offer important viewpoints into the issues analysed and provide an opportunity for readers to explore new areas in future research. At this stage, we would like to thank the authors for their vital contribution. On the same note, we also extend our appreciation to the current and newly reviewers and members of the Editorial Board for their helpful advice that has certainly been very useful to the continued publication of this issue. We are currently reviewing manuscripts for the forthcoming issues. Finally, we are happy for any comments to improve the quality of the journal contents. You are invited to share your concern via This email address is being protected from spambots. You need JavaScript enabled to view it.


Forum Komunikasi, Volume 13 (2) 2018

Editorial Board